Marketing is never a single minded approach. While you may love LinkedIn, others may use Instagram exclusively. Perhaps you are a social media fiend and have accounts on literally every platform imaginable. Does that mean that you purchase a product the first time you see it? Of course not! According to the famous “Rule of Seven”, a person needs to see an ad 7 times before any action is taken. Throwing all your money directly into Facebook ads only will certainly result in failure. Many small businesses fail in this regard, as they believe sending out an email campaign once a month or running one $500 Facebook campaign will be the answer to all their problems. How can we approach our marketing strategy to be efficient without losing our minds on constantly creating content?
Create ANYTHING Content is king in this business. Post updates on anything to keep your prospects engaged. Keep your business on the forefront of their minds by letting them know what is happening with your company, how they can be involved, or simply say hello. Get your team members involved in your social media approach as well. Besides resharing to their own accounts, divide up your time by having each team member post once a week. If you have 15 members on your team, you will still get 3 daily posts, while each person spends minimal time out of their normal work day. Too busy to even do that? Hire a content generation company (such as Mass Marketing Web) to generate content for you. Post on all platforms It would be silly to only post on Facebook Monday, then Twitter Tuesday, LinkedIn Wednesday, Google+ Thursday and Instagram Friday. Post each piece of content on all platforms. You can reach as many people as possible with one piece of content while keeping your hardcore fans engaged. Engage Influencers While everyone desires to be the authority within their respective fields, it takes quite a bit of time and effort to get to this point. Engage with the influencers of your respective fields to get them talking about you. Show the world what makes you special and unique and have that information shared by those that are the kings of that industry. We have strong, customized marketing strategies that go much deeper than this and are based on your industry and needs. Feel free to contact us and we will be happy to put together a strategy that will work for you and can be implemented in house.
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